Destination image analytics through traveller-generated content

The explosion of content generated by users, in parallel with the spectacular growth of social media and the proliferation of mobile devices, is causing a paradigm shift in research. Surveys or interviews are no longer necessary to obtain users' opinions, because researchers can get this information freely on social media. In the field of tourism, online travel reviews (OTRs) hosted on travel-related websites stand out. The objective of this article is to demonstrate the usefulness of OTRs to analyse the image of a tourist destination. For this, a theoretical and methodological framework is defined, as well as metrics that allow for measuring different aspects (designative, appraisive and prescriptive) of the tourist image. The model is applied to the region of Attica (Greece) through a random sample of 300,000 TripAdvisor OTRs about attractions, activities, restaurants and hotels written in English between 2013 and 2018. The results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimising the distribution of available resources and promoting sustainability

Measuring destination image through travel reviews in search engines

In recent years, mobile phones and access points to free Wi-Fi services have been enhanced, which has made it easier for travellers to share their stories, pictures, and video clips online during a trip. At the same time, online travel review (OTR) websites have grown significantly, allowing users to post their travel experiences, opinions, comments, and ratings in a structured way. Moreover, Internet search engines play a crucial role in locating and presenting OTRs before and throughout a trip. This evolution of social media and information and communication technologies has upset the classic sources of information of the projected tourist destination image (TDI), allowing electronic word-of-mouth to occupy a prominent position. Hence, the aim of this paper is to propose a method based on big data technologies for analysing and measuring the perceived (and transmitted) TDI from OTRs as presented in search engines, emphasising the cognitive, spatial, temporal, evaluative, and affective TDI dimensions. To test this approach, a massive analysis of metadata processed by search engines was performed on 387,414 TripAdvisor OTRs on ‘Things to Do’ in Île de France, an outstanding smart tourist destination. The results obtained are consistent and allow for the extraction of insights and business intelligence.This work was supported by the Spanish Ministry of Economy and Competitiveness [Grant id.: MOVETUR CSO2014-51785-R]

Imatge de Catalunya percebuda per turistes angloparlants i castellanoparlants

En el que va de dècada, s'ha multiplicat notablement el volum dels continguts en línia generats per usuaris i consumidors (UGC) junt amb l'expansió dels mitjans de comunicació socials. En el camp de l'hoteleria i del turisme, s'ha produït un increment exponencial de les opinions en línia sobre viatges (OTRs). En aquest article es proposa un mètode per analitzar les produccions paratextuals lligades als OTRs i extreure'n la imatge percebuda de la destinació segons la procedència dels turistes. El mètode s'aplica a una mostra aleatòria de 330.000 OTRs allotjades a TripAdvisor, sobre Coses per Fer a Catalunya, escrits en castellà o anglès entre 2011 i 2015. D'acord amb les opinions analitzades, pel que fa a la imatge percebuda (i transmesa) pels turistes de parla anglesa i, en especial, pels nord-americans, es pot concloure en síntesi que Catalunya és Barcelona i que Barcelona és Gaudí.Aquest estudi forma part d’un projecte més ampli titulat «Efectes de la transformació de les pautes de mobilitat global en l’evolució de les destinacions turístiques (MOVETUR)» finançat pel Ministeri d’Economia i Competitivitat espanyol (CSO2014-51785-R)

From the projected to the transmitted image: the 2.0 construction of tourist destination image and identity in Catalonia

This thesis aims to explore online projected and perceived images of a tourist destination, to assess their mutual correspondence, and to shed light on the role of online user-generated images in destination image formation. It also seeks to analyse the spatial distribution of image by tourists and the complex image identity issues concerning a destination. To achieve this, online image sources regarding the case study of Catalonia were analysed through massive computerized quantitative content analysis of some 25,000 travel blog and review entries (perceived image) and around 3,000 official tourism webpages (projected image). The results showed significant dissonance between tourists’ images and official images of the destination in several aspects, notably its attraction factors and cultural identity. Tourists' destination images were found to be greatly concentrated on certain elements and spaces. Finally, this thesis proposes the concept of "transmitted image" to reflect the new central role of tourists’ online images in the creation, dissemination and formation of destination image. Keywords: tourist destination image; destination identity; online image; perceived image; projected image; transmitted image; travel blog; travel review; official tourism websites; Web 2.0; quantitative content analysis; Catalonia.Aquesta tesi té com a objectiu explorar les imatges projectades i percebudes online d’una destinació turística, examinar la seva correspondència mútua, i contribuir a aclarir el rol de les imatges online generades pels usuaris en la formació de la imatge d’una destinació. Amb aquests propòsits, es van analitzar fonts d’imatge online sobre el cas d’estudi de Catalunya a través d’una anàlisi computeritzada quantitativa de contingut massiu d’aproximadament 25.000 entrades de travel blogs i travel reviews (imatge percebuda) i aproximadament 3.000 pàgines de webs oficials (imatge projectada). Els resultats mostren que hi ha una dissonància important entre les imatges dels turistes i les imatges oficials de la destinació en diversos aspectes, notablement en els seus factors d’atracció i identitat cultural. S’ha trobat que les imatges dels turistes sobre la destinació estaven altament concentrades en certs elements i espais. Finalment, aquesta tesi proposa el concepte d’ “imatge transmesa” per tal de reflectir el nou rol central de les imatges online dels turistes en la creació, disseminació i formació de la imatge d’una destinació. Paraules clau: imatge d’una destinació turística; identitat de la destinació; imatge online; imatge percebuda; imatge projectada; imatge transmesa; blog de viatges; review de viatges; webs oficials de turisme; web 2.0; anàlisi de contingut quantitatiu; Catalunya.Esta tesis tiene como objetivo explorar las imágenes proyectadas y percibidas online de un destino turístico, examinar su correspondencia mutua, y contribuir a aclarar el rol de las imágenes online generadas por los usuarios en la formación de la imagen de un destino. Con estos propósitos, se analizaron fuentes de imagen online sobre el caso de estudio de Cataluña a través de un análisis computerizado cuantitativo de contenido masivo de aproximadamente 25.000 entradas de travel blogs y travel reviews (imagen percibida) y aproximadamente 3.000 páginas de webs oficiales (imagen proyectada). Los resultados muestran que hay una disonancia importante entre las imágenes de los turistas y las imágenes oficiales del destino en varios aspectos, notablemente en sus factores de atracción e identidad cultural. Se ha encontrado que las imágenes de los turistas sobre el destino estaban altamente concentradas en ciertos elementos y espacios. Finalmente, esta tesis propone el concepto de “imagen transmitida” para reflejar el nuevo rol central de las imágenes online de los turistas en la creación, diseminación y formación de la imagen de un destino. Palabras clave: imagen de un destino turístico; identidad del destino; imagen online; imagen percibida; imagen proyectada; imagen transmitida; blog de viajes; review de viajes; webs oficiales de turismo; web 2.0; análisis de contenido cuantitativo; Cataluña.Cette thèse a pour objectif d’explorer les images projetées et perçues en ligne d'une destination touristique, examiner sa correspondance mutuelle, et contribuer à clarifier le rôle des images en ligne générées par les usagers dans la formation de l'image d'une destination. Dans ce but, des sources d’image en ligne sur le cas d'étude de la Catalogne ont été analysées à travers d'une analyse informatisée quantitative d'un contenu massif d'à peu près 25.000 travel blogs et travel reviews (image perçue) et à peu près 3.000 pages de sites web officiels (image projetée). Les résultats montrent qu'il y a une dissonance importante entre les images des touristes et les images officielles de la destination selon quelques aspects, surtout dans ses facteurs d'attraction et d'identité culturelle. On a trouvé que les images des touristes sur la destination étaient hautement concentrées dans certains éléments et des espaces. Finalement, cette thèse propose le concept d’ "image transmise" pour refléter le nouveau rôle central des images en ligne des touristes dans la création, la dissémination et la formation de l'image d'une destination. Mots clés: image d'une destination touristique; identité de la destination; image en ligne; image perçue; image projetée; image transmise; blog de voyage; review de voyage; sites web officiels de tourisme; web 2.0; analyse de contenu quantitatif; Catalogne

From Blockbuster to Neighbourhood Buster: The Effect of Films on Barcelona

In recent years, cities such as Venice, Dubrovnik, Paris and Barcelona have experienced an exponential increase in visitor numbers leading to episodes of tourismphobia by anti-tourism movements, or even the decline of the destination. Among other solutions, some destinations see film-induced tourism as a possible way of diversifying tourism supply and demand. Through the analysis of the locations of six thematic film routes in Barcelona compared to the same locations on the largest online travel review platform, TripAdvisor, it is concluded that, far from spreading out tourist flows, fiction-induced tourism in Barcelona has concentrated tourism at the main attractions of the city. Only a few exceptions of films with minor audiences lead tourists off the beaten track. Overall, this paper provides a set of recommendations, strategies and challenges for destination managers to help alleviate overtourism and to offer more sustainable tourism away from spots that attract mass tourism.This research was funded by the Spanish Ministry of Economy, Industry and Competitiveness (grants ID ECO2017-88984-R, TIN2015-71799-C2-2-P, and HAR2016-77734-P), and the support of the Institute of Social Development and Territory INDEST of University of Lleida (call 2018CRINDESTABC). First author also acknowledges the support of the Spanish Education Ministry for the abroad mobility stay “José Castillejo” (Ref. Number CAS19/00362)

Gastronomy as a Sign of the Identity and Cultural Heritage of Tourist Destinations: A Bibliometric Analysis 2001–2020

Gastronomy represents a significant part of the cultural heritage and identity of tourist destinations; however, related scientific literature is scarce. Considering these aspects within the field of tourism and hospitality, and selecting the articles written in English indexed in the Web of Science and Scopus from 2001 to 2020, the objective of this research is twofold: (1) to present a bibliometric analysis of the literature on gastronomic heritage (71 articles); and (2) to analyze some aspects (main topics, frequency of key terms, methods, and data sources) of the research on case studies in Asia and Europe (46 articles), as they are the most prominent regions on the representative list of the intangible cultural heritage of humanity (UNESCO). The study shows the temporal evolution of the literature on gastronomic heritage in parallel with UNESCO’s actions on cultural heritage. The results reveal that most articles relate gastronomic heritage to the sustainability of tourist destinations, and that European case studies address sustainability more than Asian studies do. Regarding the methodology to analyze Asian and European case studies, qualitative research predominates. Within quantitative studies, the use of online content generated by consumers and marketers as a data source is rare

Gastronomy Tourism and Well-Being: Evidence from Taiwan and Catalonia Michelin-Starred Restaurants

In the tourism and hospitality industry, ensuring the well-being of visitors is essential to achieving a competitive tourist destination. This objective is even more pressing in the gastronomy sector. Surprisingly, the scientific literature on this topic is scarce and relies on questionnaire surveys and interviews as a data source. After scrutinizing the 13 articles on gastronomy tourism and well-being indexed in the Web of Science or in Scopus, this study proposes two new lines of research interrelated by the concept of gastronomic image. These exploit the content shared online by consumers in order to assess subjective well-being derived from quality gastronomic experiences. The first is a framework for the customer-perceived image based on Grönroos’s service quality model, and the second is a conceptual model based on Morris’s semiotics to measure gastronomic image. Through mixed methodologies, i.e., qualitative in the first research line and quantitative in the second, the study applies the theoretical framework to Michelin-starred restaurants in two tourist regions with similar features but with different gastronomic cultures—Taiwan (Asia) and Catalonia (Europe)—using as a data source all the online travel reviews (OTRs) written in English about these restaurants shared on the TripAdvisor portal. Comparing the three categories of restaurants in both regions, the results show branding and marketing problems and significant differences in the popularity of restaurants and the satisfaction and well-being of diners. There is a positive relationship between the category of restaurants according to the number of Michelin stars and their popularity according to the number of OTRs, as well as with the satisfaction and well-being of diners, except for a 3-star restaurant that is the worst-rated. These outcomes from the demand side can be useful to stakeholders to design or improve gastronomic products and services